Hyundai Bluemembers Branding & Identity . 2019
Hyundai Motor's service brand 'Bluemembers' made it its mission to create an enjoyable life with your car. Bluemember provides emotional experiences that are always one step ahead of customer expectations and services that are tailored to each customers' individual needs.
The wordmark contains a simplified graphic element that both represents movement and the welcoming care for our customers. The color orange expresses the passion to face any challenge in order to provide each Bluemember user with meaningful moments.