Reimagining the future of time

Brand vision campaign  .  2019, 2020  .  Innocean Worldwide

Our vision for the future

Hyundai Motor Company is striving to provide freedom of movement to everyone by investing in mobility services, by building close relationship with leading mobility service providers and expanding our role beyond the automotive transportation sector. The company will play a pivotal role in global society’s transition to clean energy by helping make hydrogen an economically viable energy source.


Brand Manifesto

Our idea of future mobility is based on the strong commitment that we give to society. We are here to do the right thing, for humanity. Our focus on humanity means we understand what people want in life. To get the most of the time we have. We understand that time is the most precious commodity of all, the one thing money can’t buy. That is how life is not just about spending time, it’s all about time well spent. Our purpose is to reinvent the 24 hours that we are equally given into quality time, making every moment truly worthwhile and rewarding. 

This our future mobility. It’s not about going from A to B, it’s about the moments that truly matter. 

Connecting people with quality time.

Hours. Minutes. Seconds.

Life is not about spending time. It’s about time well spent.

Hyundai is reimagining time for the future. A future that will connect people with quality time.

It’s a future reimagined for us.

Because of you.

Four cities, four moments, four stories.

Reimagining the future of time.

no matter what timezone

08:45 - Amsterdam
When nothing can stop you.

From cars to electric scooters, Hyundai believes in improving our freedom in mobility for the future.

13:08 - Seoul
When you rise up to the impossible.

Hyundai believes everyone should have the right to move, no matter our limitations, in the future.

17:40 - Los Angeles
When you can leap into the things you love.

With better connectivity innovations, Hyundai believes vehicles can provide more personalized experiences for people in the future.

21:58 - Chongqing
When you never give up on your passions.

By designing more cars operating on sustainable energy, Hyundai takes a firm stand on clean mobility for the future.