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Bluelink

Hyundai Bluelink Branding & Identity  .  2020

Bluelink is a connected car service of the Hyundai Motor Company.

It connects you, your car, your world and your future.

The Bluelink logo represents the moment when two elements connect.

The small circle represents the customer while the large circle represents any connecting medium. Progressive Blue is used to express trust and carries a sense of safety that is enabled through advanced technology.

Bluelink is a smartphone application that serves as a remote control for cars.

© 2018 Creative Works  .  Creative Strategy, Design & Production

Seoul, South Korea