Hyundai Re:Style 2020

A Culture Flatform . 2020 . with Spring studio

The fashion and automotive industries are unlikely allies but share a common concern; waste. Building on the success of its predecessor in 2019, the Re:Style 2020 capsule fashion collection has been created in partnership with renowned trendy fashion brands Alighieri, E.L.V. DENIM, Public School, Pushbutton, Richard Quinn and Rosie Assoulin.

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These forward-thinking partners were selected as they share Hyundai’s vision of finding more sustainable ways to create the products we love. Each one is joining in Hyundai’s goal to collaborate across industries to drive innovation in sustainable design and lifestyle. 


The pieces are revealed on Hyundai’s social media channels, on Selfridges’ channels as well as those of the participating brands from October 8. Featuring a variety of products such as jewelry, jumpsuits, working vests, bags and various other clothing made with discarded materials from the automobile production and scrapping process, the event will kick-start sales on October 13 exclusively at London’s Selfridges pop-up store and the Selfridges online store.


Re:Style reached over 250 million people around the world, spreading a positive message to creative communities, consumers and the fashion and automotive sectors. All proceeds went to the British Fashion Council’s Institute of Positive Fashion, benefitting those advocating for and delivering wider change in the industry for the benefit of us all.

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Alighieri: a stunning collection of necklaces, chokers, bracelets and other items created with repurposed seatbelts and foam materials,
as well as gold, silver, bronze and freshwater pearls

E.L.V. DENIM: a jumpsuit created using upcycled denim and leather scraps from the car manufacturing process
PUBLIC SCHOOL: a Fuji Technical Vest created out of discarded seatbelt webbings and airbag materials
pushBUTTON: a work vest with pockets using airbag materials that keeps the airbag's original details
Richard Quinn: a corset made of recycled airbag fabrics with a blue and white floral pattern
Rosie Assoulin: a tote bag made of seatbelt webbings, carpet fabrics and foam repurposed from discarded automotive materials