Hyundai x SM USB Car Toy

USB Car Toy . 2018 . with SM Entertainment and Innocean 

What do k-pop fans have in common? The love of merchandise featuring their favorite idols. We partnered with SM Entertainment to create a new range of toy cars that could cater to the fans of popular k-pop groups like Red Velvet, Girl’s Generation, EXO and TVXQ!

The result? Adorable racing cars, pitting against each other to the finish with a 4.5V-5.5V voltage power and USB 2.0 ‘amazingness’. All models come with 0.7inch natural wood wheels and 16GB of trunk storage for all your k-pop content.

 

Eat your heart out.

© 2018 Creative Works  .  Creative Strategy, Design & Production

Seoul, South Korea