Everyday Poetry

Hyundai Paris Autoshow .  2016

For the launch of the new generation Hyundai i30 at the 2016 Paris Auto Show, our objective was to redefine everyday lives to answer the growing expectations of a young, urban and agile target segment.

Instead of the product-driven traditional press conference with the car introduced by an executive, we wanted to show how the i30 can impact regular people to achieve Hyundai's essence of adding value to everyday lives. To achieve this, we enlisted innovative entrepreneurs and their lifestyles to introduce the i30 and its features in a stylish, exclusive event.

The lifestyle-driven unveiling, underscored by the newly-created Hyundai sound, enabled a fresh approach to our auto shows and allowed us to reach out to a wider audience.

© 2018 Creative Works  .  Creative Strategy, Design & Production

Seoul, South Korea