Mar 28, 2017

Inspirations The new Hyundai Motorstudio Goyang

The latest installment to the unique brand experience spaces by Hyundai is the largest brand experience space created that goes beyond transportation. The permanent exhibition features the untold stories of car manufacturing uniquely through interactive and immersive spaces. From turning iron ore into steel frames to the inner workings of the airbags, the new motorstudio captures one's imagination.

Completed in 2017, this project took 6+ years to complete with the collaboration of a world renowned team consisting of DMAA, 2X4 and Tom Browne. The architectural concept embodies the spirit of the sky, earth and forest. The upper section, shaped sky and the landscape that surrounds is connected by the vertical green.

Apart from the world class exhibition spaces, there is also a car servicing centre where customers can send their cars in for maintenance whilst sipping a cup of coffee at few F&B options. The top floor houses Kitchen by Haevichi, a gourmet dinning experience brought to you by Haevichi Hotel & Resort.

Just an hour's drive from Seoul, Hyundai Motorstudio Goyang is certainly worth a visit.

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