Welcome to the driving seat

Saudi Female Driving Campaign  .  2018  .  JvM

On June 24th, history is re-written in Saudi Arabia. Women of the kingdom, who were once banned from taking the wheel now have the freedom to drive. We are happy to witness such an historic change and celebrate their milestone, and the what's to come.

Together with women from all over the world, we wait in anticipation to welcome a new generation of drivers. Celebrating with them a day where the first licenses will be issued.

Welcome to the driving seat.

© 2018 Creative Works  .  Creative Strategy, Design & Production

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